This lecture will provide veterinarians and team members with practical communication strategies for discussing dentistry with clients in a way that is clear, confident, and compelling. Participants will learn how to explain the significance of dental disease and overcome common client misconceptions. The session will also cover how to present treatment plans, discuss costs transparently, and frame dentistry as essential medical care rather than an elective service. Attendees will leave with techniques to improve client compliance and increase acceptance of recommended dental procedures through effective, empathetic communication.